Click-Through Rate Prediction
Click-through rate (CTR) prediction is the task of forecasting the probability that a user will click on a specific element (such as an ad) on a website. Its goal is to provide accurate CTR estimates by analyzing user behavior data and contextual information, to optimize advertising strategies and user experience. This task has significant application value in digital marketing, recommendation systems, and other fields, as it can effectively improve conversion rates and advertising effectiveness.
Criteo
MemoNet
Avazu
OptInter
Company*
DeepFM
Bing News
xDeepFM
iPinYou
OPNN
KKBox
DCNv3
MovieLens 20M
MovieLens 1M
Amazon
DIN + Dice Activation
Dianping
xDeepFM
Frappe
FinalMLP
KDD12
MovieLens
Avito
DSTN-I
Book-Crossing
KGCN-sum
Last.FM
KGCN-concat
Amazon Dataset
DIEN
Android Malware Dataset
NormDNN
Children's Book Test Common noun
MKR
Huawei App Store
FGCNN+IPNN