Samsung Partners with Glance AI to Launch Opt-In Generative AI Shopping Feature on Galaxy Phones

Samsung phones are set to receive an unusual AI-driven shopping platform, thanks to a new partnership with Glance AI, a brand owned by the mobile advertising firm InMobi. This platform, dubbed a "Generative AI shopping platform," is launching in the United States through the Samsung Galaxy Store and aims to integrate shopping experiences directly into your daily phone usage. The Glance AI platform consists of both a standalone app and a unique lock screen component. The idea is to let users see virtual outfits on a photo of themselves using AI-generated images, with new looks available each day. If a user finds something they like, they can purchase the clothing items with just a tap. Importantly, the platform is fully opt-in, giving users control over whether or not to engage with it. However, even with the option to opt out, the emergence of such a feature indicates a broader trend where advertisers are leveraging AI to influence consumer behavior. InMobi is no stranger to controversial apps. The company has previously been known for cluttering Motorola's budget-friendly phones with various e-commerce features. Now, the focus is on Samsung Galaxy users, specifically those with the S22, S23, S24, and S25 series phones. These devices will start receiving the Glance AI update today, with plans to achieve full 100% rollout within the next 30 days. The lock screen component is particularly noteworthy. It allows users to generate images of themselves in different outfits and even save these creations as lock screen wallpapers. While this may seem like a fun feature for some, it is likely to be considered intrusive by others. For instance, in India, where InMobi originated, Glance lock screens also display advertisements alongside practical content like news updates and sports scores. Thankfully, the initial implementation for Samsung phones does not include ads, but this could change in the future. The integration of AI into everyday shopping experiences is a growing trend, and while it may offer convenience to some, it raises concerns about privacy and user experience. The potential for these features to become more pervasive and perhaps less controllable is a worry. As tech companies continue to explore ways to monetize AI, users must remain vigilant and make informed choices about the apps they install and the data they share. If the Glance AI platform arrives as expected, it will likely be available as an optional download from the Galaxy Store. However, there's a possibility that users might receive push notifications encouraging them to try it out. For those who prefer a cleaner, less commercialized phone experience, it is advisable to opt out of this feature. This partnership marks a significant step in how AI is being used to personalize and push e-commerce, raising questions about the future of mobile advertising and the boundaries between technology and user privacy. As these developments unfold, it will be crucial for consumers to stay informed and take proactive steps to manage their digital environments.