DoubleVerify Partners with Lyft to Enhance Ad Quality and Transparency Across In-App Inventory

DoubleVerify Launches Partnership to Authenticate Lyft Ads NEW YORK—(BUSINESS WIRE)—DoubleVerify (NYSE: DV), a leading software platform for verifying media quality and optimizing ad performance, has announced a new partnership with Lyft (NASDAQ: LYFT), one of the foremost rideshare companies offering on-demand transportation services. This collaboration aims to enhance transparency and build trust for brands by leveraging DoubleVerify’s comprehensive media verification tools across Lyft’s in-app advertising inventory. “Transparency and trust are paramount as marketers increasingly invest in high-impact, in-app environments,” stated Mark Zagorski, CEO of DoubleVerify. “Our partnership with Lyft ensures that advertisers can accurately measure the quality of their campaigns and confidently drive performance.” The Open Measurement Software Development Kit (SDK) will play a crucial role in this partnership, offering brands detailed insights into the quality of their advertising campaigns on Lyft’s platform throughout North America. Advertisers will gain access to a suite of powerful post-bid measurement capabilities, essential for evaluating and optimizing their digital ad investments. Key features of the partnership include: Viewability: Ensures that ads are seen by actual users, meeting industry standards for visibility. Fraud Detection: Protects against non-human traffic and other forms of ad fraud, safeguarding campaign budgets. Geographic Alignment: Verifies that ads are delivered to the intended locations, ensuring target market precision. App-Level Brand Suitability: Filters and places ads in environments that align with brand values, reducing exposure to inappropriate content. Attention Measurement: Tracks user engagement and dwell time, providing valuable insights into ad effectiveness. These measurements and insights will be available through DoubleVerify Pinnacle®, a unified service and analytics platform designed to help brands monitor and improve the quality of their advertising campaigns on Lyft. DoubleVerify and Lyft expect the partnership to become active within the coming weeks, bringing enhanced transparency and reliability to in-app advertising for both platforms' clients. About DoubleVerify DoubleVerify (NYSE: DV) is an industry leader in media effectiveness, utilizing artificial intelligence to drive superior outcomes for global brands. By enhancing media efficiency and performance, DoubleVerify reinforces the integrity of the online advertising ecosystem, ensuring fair value exchange between digital media buyers and sellers. For more information, visit www.doubleverify.com.