75% of Online Shoppers Now Form Negative Opinions Due to Inaccurate Product Info, Syndigo Study Finds

Syndigo, a global leader in Product Experience Management (PXM) solutions, recently released its third annual consumer study, "The 2025 State of Product Experience." This comprehensive report, which surveyed over 8,500 consumers worldwide, revealed that 75% of consumers now form negative opinions about a brand if they encounter incomplete or inaccurate product information online, marking an increase from 62% in 2023 and 73% in 2024. The findings emphasize the growing importance of robust digital product representation in building consumer trust and improving shopping experiences. The study delved into various aspects of consumer behavior, focusing on how product information and imagery influence buying decisions. It highlighted that the quality of online content plays a crucial role in converting browsers into buyers, especially as more consumers rely on digital channels for research and purchases. Key issues identified include the negative impact of poor content, such as reduced brand trust, fewer repeat visits, and decreased conversion rates. Simon Angove, CEO of Syndigo, underscores this point, stating, "Incomplete product content can significantly undermine brand performance. Accurate and timely information is essential for both digital and physical points of sale." However, the report also demonstrated a positive side to the equation. When product listings are complete and accurate, consumers are more likely to revisit the site and become loyal customers. Specifically, 75% of global shoppers indicated that the availability of comprehensive product information increases their likelihood of returning to a brand. This correlation supports the notion that companies investing in high-quality, rich content can enhance consumer experiences, foster brand loyalty, and boost sales. Syndigo's Product Experience Cloud platform exemplifies how technology can address these challenges. By ensuring consistent and accurate product information across various sales channels, the platform helps brands and retailers maintain a cohesive and reliable online presence. Case studies from the report illustrate the platform's effectiveness. A healthcare brand achieved a 13% increase in shopper engagement and conversion by maintaining consistent content across syndication partners and adding rich media. Similarly, a grocery retailer boosted sales by 12% year-over-year by ensuring accurate information for over 100,000 e-commerce products. The global scope of the survey also provided insights into regional differences. While consumer responses were largely consistent, some variations emerged, particularly in Latin America. Shoppers in Brazil and Mexico, alongside those in the US, UK, France, and Germany, participated in the study, contributing valuable perspectives on the importance of product information in their shopping experiences. Additionally, the report touches on the broader implications of these findings for the retail and e-commerce industries. In an increasingly digital marketplace, the ability to provide clear, accurate, and engaging product information is becoming a critical differentiator. Brands and retailers must adapt to this trend to remain competitive and meet consumer expectations. To explore these insights further, Syndigo is hosting a webinar on June 24 at 12pm ET / 9am PT, featuring executives discussing the 2025 State of Product Experience report. Industry insiders and experts concur with Syndigo's findings, emphasizing the importance of digital content in the modern shopping journey. Accurate product information not only improves customer satisfaction but also reduces returns and boosts overall sales. Syndigo's robust solutions, which serve over 12,000 global enterprises across diverse sectors, are seen as a vital tool in achieving these goals. For more information, visit www.syndigo.com.